Racine, Wisconsin (May 30, 2019)—CASE Construction Equipmentis partnering with country music star Jon Pardion a series of promotions throughout 2019 and 2020, focused on raising awareness for, and growing interest in, careers in the construction industry. The first promotion includes an exclusive presale opportunity for Pardi’s headlining “Heartache Medication” tour, kicking off October 1 in Nashville, Tennessee. Timed to his headlining tour, the Country Music Association and Academy of Country Music award-winning artist also recently announced the launch of his next album and title-track, “Heartache Medication," which is the follow up to his No. 1, platinum-selling breakthrough album “California Sunrise."
CASE will announce a series of related promotions and opportunities in the coming months and in the lead-up to CONEXPO-CON/AGG 2020.
Pardi grew up in northern California, and his father is a contractor who taught him the value of hard work (and how to operate equipment) at a young age. It’s that background that served as the foundation for a partnership with CASE, as well as a desire to highlight the importance of education and training in the skilled trades.
“My dad taught me the value of hard work growing up, and we were surrounded by construction and agriculture throughout California—it’s those people and experiences that made me who I am, and it’s what resonates with our audiences,” says Pardi. “It’s an honor to work with CASE to highlight great careers in these fields and to help connect people with ways to learn more on tour this fall.”
Pardi and CASE are offering those in the construction industry an exclusive presale on tickets for the Heartache MedicationTour at jonpardi.com/splash, using the password CASEPARDI, beginning May 30, 2019.
For more information, visit casece.com/pardi.
