NATIONAL (September 19, 2016) - This fall, KEEN Utility introduces the Tacoma series, a collection of safety footwear that offers exceptional, nonmetallic, heavy-duty protection for workers who need it most. To support the launch, the Tacoma Rugged Ride Sweepstakes will be rolling into participating KEEN Utility retailers nationwide.

For the entire month of October, customers who try on a Tacoma boot will be entered to win a new Toyota Tacoma truck and other prizes. The grand prize winner will be announced on November 15, 2016. Learn more about the contest and enter by visiting keenutility.com. 

“The Tacoma XT CSA is a game-changing introduction for us,” said Chris Heffernan, general manager for KEEN Utility. “We set out to create a promotion that would give high visibility to such an innovative line while supporting our retailers by driving traffic to their stores. The Toyota Tacoma is the preferred truck for many of our customers and fits the same hardworking values we hold dear. With a shared namesake it was the perfect launch pad for this collection we believe so strongly about.”

For more information, visit KEEN Utility.