Visitors can look forward to an easy-to-use design with improved navigation and functionality

ROCK HILL, S.C. (October 21, 2015) – Applied Machinery Sales (AMS-Merlo) has announced the launch of its newly designed website. This initiative affirms the company’s focus on its customers with a site specifically designed with the user experience in mind.  “We are very excited about the launch of our newly enhanced website,” said Garth McGillewie, president of AMS-Merlo. “We’re confident that the new, simplified design will appeal to our customer base and will serve as an informative tool with a wealth of information about our product lines.” The redesigned site includes extensive product information to provide visitors with an understanding of AMS-Merlo’s complete product offerings. Product information is easy to access and neatly arranged on the homepage within four product categories: Compact, Turbofarmer, Panoramic/Construction and Roto. If the user is not familiar with the Merlo telehandler product line, they can search for an appropriate model for their needs under the company’s nine key markets served: agriculture, building, quarries and mines, industrial, ecology, municipality, forestry, military and construction. Users can efficiently access more in-depth information on a specific telehandler model such as key features and benefits and product photos. They can also conveniently view available attachments and download a full product brochure. In addition to product information, visitors to the site will have streamlined access to recent news and upcoming events as well as the ability to view and connect with AMS-Merlo’s social media sites. For more information, visit AMS-Merlo.