NEWPORT NEWS, Va. (Feb. 7, 2025) — Liebherr has appointed Hirohito Imakoji as managing director of Liebherr USA Co., a mixed sales organization supporting 10 product segments throughout the U.S. Imakoji joins the Liebherr USA executive management team, working together with Kai Friedrich, the Managing director and divisional director of earthmoving and material handling technology.

In his role, Imakoji will oversee the strategic planning and execution of growth strategies for all corporate, finance and administrative functions integrated in the shared services at Liebherr USA Co. 
Imakoji brings over 17 years of experience working within the Liebherr Group. He began his career as an intern with Liebherr-Werk Nenzing GmbH in 2004 and transitioned to a full-time employee in 2007. He later moved to Liebherr-Hong Kong in 2010 and Liebherr-Sunderland Works in 2011. He most recently supported Liebherr-Electronics and Drives GmbH as managing director, finance and administration, from 2017-2024.

Liebherr USA Co. based in Newport News, Virginia, provides sales and service on behalf of 10 different Liebherr product segments: earthmoving, material handling, mining, mobile and crawler cranes, tower cranes, concrete technology, deep foundation machines, maritime cranes, components, and refrigeration and freezing. 

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