MOLINE, Ill. (November 4, 2013) - Total equipment rental revenue in North America for 2013 is expected to reach $38.0 billion, according to the latest figures released by the American Rental Association (ARA) from its ARA Rental Market Monitor service updated in late October. This figure represents a 6.2 percent increase over 2012 with fourth quarter revenue growth projected to be 7.1 percent.