Promotion Strategies Using Social Media

• Announce a new product, service and new hires.
• Express your company’s personality. Blog postings can be fairly informal.  Share information that communicates your company culture. 
• Communicate your success. Have you won any awards or attended any trade shows? Have you been featured or mentioned in any articles in local or industry business journals?
• Showcase the work you have done. Post testimonials and case studies about projects you have completed or customers you have helped.  You can even post project photographs.
• Once you develop content for your blog, link it to your website and other social media sites.